Written by Ben Gross
7 ways to make your brand stand out
Your business is great but how do your customers connect with you. Here are some tips to help you
Analyse your brand.
Ask key questions like what makes you unique What are your values, who are your target audience and why do they like you. If your company sells footballs to teenage boys but your logo is flowery and feminine, chances are you need to rebrand. See how we helped KORUBU match up with their brand values
Map your customer journey.
Make sure every touchpoint in your customers journey is documented and consistent with your brand. If your website is great but the emails you send out are off message and look awful you will lose a lot of customers
Show your true colours.
This is a simple one. Be authentic and love what you do. If you don’t have that passion your clients will see through and clever marketing. Make sure your agency shares the same passion as you.
Empower your workforce: Why do they care about you?
Why do they care about you? If they care they’ll work harder and be a walking endorsement for your brand. The secret to this is aligning their needs with your strategy. Use technology to help facilitate a flow of information. Here is an example.
Make your website a shop window.
You’re growing and evolving constantly so your website needs to be supple and flexible enough to meet your communication needs. Like a great show window it should look great at first glance, tell a story about your brand, be easy to access and be updated regularly with compelling visual messages
Communicate regularly and well.
How do you stand out from the crowd and cut through the noise? Look at your message Make sure they’re focused, interesting and relevant
Test and refine.
It’s 2016, Everything can be tracked. Put measurements and targets in place right at the start. It might take a few goes to get your message exactly right but if you take a scientific approach you will reap the benefits. If your website isn’t converting test different messages and imagery.