Strategy, Branding, UX, Design, System design, Website design, Social media asset creation
Gaining access to Wi-Fi in food and drink establishments normally entails poor usability. 99% of the time it involves a user going to the bar in order to gain access via the use of a password. The problem is, there is an array of tech companies trying to achieve this but luckily Korubu solves this.
In order to solve this ever growing issue, we built a data capture system which allows users to gain free wifi and in return owners could easily speak to their customers. The concept was based around an idea of ‘creating tribes’.
Korubu was a fitting name - named after a little known Brazilian tribe. The idea behind the logo was a tribal mask and the imagery was jungle. Everything was designed to make Korubu stand out from the corporate tech companies flooding the market