Taking glass out of the eighties and unifying a set of companies

Rosso Dotto

Strategy, Branding, UX, Design, Website design, Ecommerce, Social media asset creation, Brand guidelines

The Challenge

Extensive research showed that architects didn’t like glass products. They found them confusing. Our client had also spent 20 years building brands and they become different. So the challenge was to make glass sexy again, which it is, and unify his companies.

The Solution

We used our process. We started with research. We spoke to architects and validated all the theories. This helped create a customer journey map and audience profile. We always partner with our clients and take on board their expertise in the business and this was invaluable in this project. We then created a visual style to run across all the companies and are now developing this into a complete set of assets.

Let's Talk...

If you want to know more about this project or anything else, feel free to get in touch

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07813 180 309 07813 180 309


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  • Electric Circus
  • 79 Thomas Street
  • Northern Quarter
  • Manchester
  • M4 1LQ
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