Strategy, Branding, App design, App build and launch, UX, Design, Website design
Employee referral is an excellent but underused way of harnessing what you already have and using it to spend less on recruitment fees and agents. Currently, creating a system that is fun and easy to use is difficult and doesn’t work. Our challenge was to build a brand and digital system to solve this.
The name originates from the sound a whale makes to communicate - they’re social creatures and help others locate where the best food is. It’s also fitting as it additionally means to attract someone, so it felt right.
We built the brand architecture and a set of assets to unify woo. Everything from a website to presentation documents. We also created an app for employees to make referring friends simple - this involved a high detail of UX. We added a points system and leaderboard to increase return users. Alongside this we created the dashboard structure to give managers a snapshot of how the app was performing.