Your careers site has the potential to attract more, higher quality candidates and a well-crafted message will help it to perform. Our audit is a fantastic launch point to discover how your careers site or pages could be working harder to engage the right people.
The average cost per hire in the UK is over £6,000 for a standard role and £18,000 for a highly skilled role so small changes to your digital presence that help lift your conversion rate can have a big impact. If you have a careers site attracting 20,000 users a week and you convert just an extra 0.5% of those users that would be an extra 100 applications a week. Even if you only hired one of those extra candidates a week that would still be saving £312,000 a year on your attraction spend.
The Audit
A key part of your candidate attraction toolkit is your website. With this in mind, we’re offering an audit on your careers website which will focus on improving your conversion rate, attracting more users to your site, and understanding your competitors. Here’s what we do through our audit:
Through an analysis of your user experience, we can identify the key drop off points on your site and suggest simple solutions for influencing user behaviour to engage with key actions.
We can uncover if your site is reaching its SEO potential. By exploring how your site performs in search rankings, and the issues that could be holding it back, we identify how you can maximise the visibility of your careers site to your audience.
By completing a competitor analysis, we analyse the strengths and weaknesses of their approach to attracting talent. We want you to stand out from your competitors, but there might be some good practice that explains their performance.
Through a candidate attraction audit for our client, Cygnet Healthcare, we identified actions that could be taken both to improve the visibility of the site and the user experience. This had a big impact on the number of applications they received. And, not only did we increase the traffic to the site by thousands per month, the strategy also improved their conversion rate by 43%.
