You may think that’s a question you should be asking yourself before you brief a digital agency. Not necessarily. A good partner can help you discover the right solution before you write a brief. We use our discovery sessions with clients to help them understand the problem, their audiences, and then map out different solutions.
It’s easy to pick up digital buzz words and think: “We must have API integrations to link all our platforms together!” But we often find that once we sit down with a client and analyse the problem, the solution looks very different. Why just link your platforms together when you could make them interact, consolidate their data, and use these collective insights to find new ways to engage your employees, improve their skills, or identify further HR investment opportunities.
Or you may need to recruit a new team of software engineers for which you decide to launch a costly advertising campaign. But to get people to apply in such a competitive field, you need to create employer brand recognition. So instead of building a dedicated section on your careers site with social media and ATS integration, a first step would be to produce an employer brand campaign to make yourself stand out. Something shareable that engages people and creates intrigue. Click the arrow to see how we helped Cygnet Healthcare do just that.