On average, any digital solution has an untouched shelf life of about two years. But if you make frequent, regular updates you can keep your solution going for much longer and avoid needing to completely rebuild it from scratch further down the line.
Proactive maintenance will save you time and money in the long run. What we do is look at traffic, stats and user trends to assess how people are using solutions and how they can be improved – that’s all part of the development adventure we enjoy and excel at.
For example, your careers site needs to be reflective of the business and current job seeker motivations, so you need to keep innovating to keep it fresh and relevant. If no-one is applying for the vacancies on your site, you need to ask if you are offering something new and interesting to the target audience. And to think about how to improve it visually. Or is it a search engine issue? A speed issue? Or reflective of the wider business? Those are the questions we ask, answer and find solutions to.
There are also integrations to consider, if the business adopts a new CRM or ATS for example, or wants to integrate with HR systems. It’s all about having the right conversations. We have regular catch-ups with our clients to look at their digital solutions and see where they need changing. This also includes finding out if there have been any changes inside the business that we should be aware of.
Changes such as expansion, the need to reach people overseas or market shifts will influence how you update your digital products. The impact of Covid-19, saw a change in job seekers’ behaviour, with people much more interested in flexibility and home working. And that’s the kind of thing to consider when assessing your digital product’s performance.