Much to Ben’s delight, he discovered that the Friday Challenge also cultivates creativity, keeps the team sharp and gives Electric Circus the edge when it comes to delighting clients with inventive ways to engage their audiences.
“It’s about rhythms and rituals too,” say Ben. “Being deliberate about rhythms and rituals is a way to boost creativity and strengthen focus. The Friday Challenge is a ritual that gives a certain rhythm to our week. It’s both familiar and new at the same time, taking us out of our comfort zones with each new challenge.”
There may be a competitive element to it – there’s a leader board and a £20 prize to be scooped at the end of the year – but it’s also a great team building exercise. And one that’s brought everyone together while working from home during the Covid-19 pandemic.
This is something Chris V – a new starter at Electric Circus during lockdown – can attest to. “It’s been great getting to know the people I work with in a slightly more informal way. You don’t normally get to experience that as a remote member of a team. It helps you learn the strengths and weaknesses of those around you – and how terrible your own general knowledge is!” It’s an Electric Circus ritual that’s here to stay – and one that Ben never ceases to amazed and amused by.