Whether you want to run a one-off virtual careers event or launch your new internal careers hub, marketing will be hugely important. For many organisations, where communications teams sit independently, it’ll be necessary to work with the internal comms team to get the campaign out to your colleagues.
This may come with its own set of challenges. Throughout the pandemic, internal communications teams have had plenty to deal with. They’re the ones making sure colleagues are connected whilst working in a virtual world. And they’re under pressure from HR to push out the latest Covid guidance, well-being and employee support resources. So finding space in their schedule might be tricky.
If you want them to help you put together the campaign, you’ll need to make their job as easy as possible. You can do this by giving them a clear brief that sets out why your campaign is important, who the audience is and what you want them to do. Or better still, you can give them a complete set of creative assets for the campaign that they can simply push out to the relevant channels. But always give them the brief first to agree the channels and the timing.
Remember, space on the internal comms schedule will be tight, so the likelihood of the team promoting individual roles and opportunities may be low. Instead, consider running campaigns, for the launch of your careers hub, for example, or quarterly careers updates.
From drawing up a strategy to producing creative concepts and assets – that’s where Electric Circus can help. We offer expert recruitment marketing consultancy and creative services for internal recruitment communications campaigns.