Video and Animation

Engage and inspire with video and animation

Make your employer brand storytelling and internal comms more effective than it’s ever been before. 

Trusted by
Tesco logo
Electric Circus client
Tursted by

Effective storytelling to influence behaviour

We create bespoke video and animation to explain and engage your users at each stage of the employee lifecycle. From attracting the right people for a challenging role in social care to sharing the impact of a new company-wide initiative on sustainability, we know how powerful video and animation can be to win the hearts and minds of your teams. 

Tesco: Zero Waste Learning Experience

Influencing behaviour through video and animation 

Working with Tesco, we created a range of videos, interviews and animations to make information about food waste easy to digest. This learning experience helped 200,000 people feel passionate about reducing food waste by engaging learners with the topic, connecting through emotion, and calling on colleagues to deliver the company’s commitment to zero-waste. 

View the case study

Cygnet: Social Care Recruitment

Campaigns to cut through the crowds

Cygnet faced a consistent struggle to attract suitable candidates through traditional active job-seeker media channels. This brand-led marketing campaign was developed to highlight the characteristics Cygnet were looking for to attract passive candidates, rather than appealing to people who were searching by job title.

First Bus: Health & Safety Explainer

Engaging learning experience for new starters

To create a digital learning experience for First Bus, we used video to engage and communicate with employees new to the business. As one of the earliest touch points, and most important topics to include in onboarding, the First Bus video contained interactive features, animation and curated role-specific pathways to ensure relevance for every user.

Tesco: Digital Experience Support Video

Communicating with users how they can engage with a new system

We worked with Tesco to build a bespoke skills mapping solution for colleagues to understand their career options within the business. To support newcomers to the tool, we created informational videos that helped users to make the most of the system. After the launch of a new digital system, these personal interview-style explainer videos helped to onboard and engage more colleagues with the internal mobility available at Tesco. 

Cognita Tutoring: “How To” Video

Supporting the launch for a tutoring platform

Cognita’s tutoring site had a range of features including creating an account, booking trial sessions, and signing up to tutoring that users could engage with. A video was created to support the launch of the new site to explain the functionality to users and ensure users could successfully interact with the system.

Why are video and animations so valuable in digital experiences?

Effective storytelling
Boost engagement with your content
Increased conversion rates
Influence user behaviour
Enhance SEO performance on your website
Greater social sharing
Improved brand recall and recognition
Create personalised content


In 2022, video content accounted for 65% of all internet traffic (Sandvine’s Global Internet Phenomena Report), demonstrating the popularity and effectiveness of videos for communicating with your audience. Following this trend, video and animation can capture a user’s attention more than text or images alone and so, they can be engaging mediums for explaining ideas, information or initiatives to your teams.


With a bespoke video or animation, you can speak directly to your audience and add the personal touch that captures their hearts and minds. According to a study by the Online Publishers Association, 80% of users recall watching a video ad from the past month, which highlights the effectiveness of videos for helping staff retain important information.

More video and animation

View the videos below to see more video and animation we’ve created for our clients.

How Tesco feed the local community

Cygnet Social Care career pathway

Cognita Tutoring Proposition

Tesco Anaerobic Digestion Explained

Woo employee referral app

How Tesco supply food for charities

“The learning was brilliant. It was really informative and I think the way it’s done with video & animations made it really fun which really made it sink in.”

Store Colleague

“Electric Circus will always provide ‘alternative’ and ‘outside the box’ ideas – if you want generic you best look elsewhere.”

Paul Fernandez
Research & Campaign Manager, Cygnet Healthcare

“Electric Circus took the time to understand us, our business, our customers and what we want to achieve. They then incorporated all of this successfully into our new design strategy and the results have been excellent.”

Ian Thistlewood
HR Transformation Programme Manager, Cognita