Attract more, higher quality candidates

Powerful Careers Sites

The average cost per hire in the UK is over £6,000 for a standard role and £18,000 for a highly skilled role, so even small changes to your digital presence that help lift your conversion rate can have a big impact. 

So, imagine you had a powerful and engaging careers website that attracted 20,000 users a week and upped your conversion rate even by just 0.5%. That means an extra 100 applications a week. And if you only hired one of those additional candidates each week, you’d save a whopping £312,000 a year on your attraction spend.

And did you know that applicants who apply directly from a company careers page or website are 3.5x more likely to be hired than those who apply via jobs boards?

All the data points to an engaging careers website driving a serious return on investment.

Careers websites give you a unique opportunity to:

• Save time and money managing third-party recruitment agencies and jobs boards
• Have complete control over your content, design and brand story
• Add engaging interactive and multimedia features
• Measure and analyse its performance accurately via Google Analytics, helping to reduce spend by more effectively tracking postings and applications
• Demonstrate and grow your employer value proposition (EVP) and employer brand
• Highlight key differentiators in your core values and company culture

And here are some examples of careers websites we’ve created for our clients…

Support your candidate attraction strategy

Here’s how else we can generate more high quality candidates for your business…

Careers website SEO strategy

If you create an engaging careers website, let’s make sure your target candidates are actually able to find it when they’re actively searching for their next role.

Many companies believe ‘if you build it, they will come’, but they’re competing with potentially millions of similar web pages in the search engines. So how can we give our clients the best possible chance of driving high quality web traffic to their sites? 

Our experts will create a comprehensive search engine optimisation (SEO) strategy that will drive high quality candidates to your website directly from search engines and generate a candidate attraction pipeline that you don’t need to pay to grow.

Find out more here

EVP & Employer Branding

But if you want to tie everything we’ve talked about together into a cohesive, overarching strategy that gets to the true roots of your attraction challenges, we recommend working on your EVP and employer branding. 

In today’s competitive talent landscape, having a compelling Employer Value Proposition (EVP) and employer brand is not just a nice-to-have; it’s essential. It’s the backbone of your organisation’s identity and reputation. But building a captivating EVP and employer brand that resonates with your target talent pool is a challenging task that requires deep insight, creativity, and strategic thinking.

That’s where we come in. We partner with HR teams to help develop a robust EVP and employer brand that reflects your culture, values, and unique selling points as an employer. We help you articulate the promise you make to your employees – clarifying what makes you stand out, why talent should join, and what they can expect from being part of your team.

With our support, you will not only attract the right talent but also retain and engage them more effectively.