INSIGHTS

Put your digital assets under the microscope.

We can help you understand how your digital tools are working, how you can improve performance and boost your brand experience for your audience.

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Making data simple & insights human

Managing a digital ecosystem means understanding what’s happening when it comes to performance. You might have just launched a new digital learning platform but you aren’t seeing much engagement; or your careers site just isn’t converting the traffic into applications; maybe you have data coming out of your ears but don’t know what to make of it.

Our insight specialists can diagnose issues and uncover the reasons you may not be getting the results you want. We can monitor data such as users’ activity or content engagement and simplify it so you can make successful improvements.

Where do you need to focus?

Experience

Performance

We can help you to understand...

Maximising performance

Optimising for traffic

Improving user journeys

How is your site performing?

What are users doing on your site?

Can they find what they are looking for?

Are users doing what you want them to do?

What’s stopping users?

Are they seeing the content you want them to see?

Would users respond differently to different content?

What are users searching for when they find you?

Who else are they visiting?

Who are your competitors?

What keywords should we be optimising the site for?

What journey are they going on before they do an action?

Do users arriving from different sources behave differently?

Where are users leaving your site?

Where are users leaving your application process?

What fields are causing a problem?

Are users returning and does a return visit look different?

SEO Optimisation

Site Audit

User Testing

Brand Experience

Performance Analysis

What we do

SEO Optimisation

Our search engine audit is designed to help you get in front of the talent you’re looking for. We help you identify what your audience is searching, review how well you are reaching them, and how you compare to your competitors.

SEO Optimisation

What we do

Site Performance Audit

A complete audit of your digital assets. We look at everything from user journeys and conversion rates, to traffic analysis, keyword optimisation and content effectiveness.

Site Performance Audit

What we do

User Testing

When people land on your site, you want to make sure it’s working for everyone. Whether they’re applying for a role, registering to attend an event, or joining your talent pool. If you’re unsure whether your content is working, we can help.

User Testing

What we do

Content and Brand Experience

Is your content connecting with your audience? Imagine being able to trial changes to your website and measure the impact they might have on conversion rates, before you commit to making them permanent. That’s what we do here.

Content and Brand Experience

What we do

Site Performance Analysis

The digital world is always evolving. So making sure your website is always tracking users’ activity and meeting their expectations, as well as your goals, is really important. We can help you measure and manage the most important metrics when it comes to your goals.

Site Performance Analysis

The results

Increase in time spent on site

50%

Increase in applications

75%

Electric Circus have been invaluable to us. Their approach resulted in some innovative solutions which are now delivering significant value to our organisation.

Christian Littrup-Fill

Project Manager, Cognita

GET THE GUIDE

You might need to make sense of your data, understand how your digital platforms are working or get advice on how to improve performance, whatever your goals. Download our data and insights guide to learn more about how our in-house analytics experts can help you.

Download now