The approach: data-driven insights for SEO success
We first identified the need to make the careers website more visible in search engines, so that people looking for relevant jobs offered by Cygnet would be more likely to visit the website when searching for roles.
This meant an initial focus on SEO (search engine optimisation), crucial for driving high-quality candidates into careers sites and something that’s now essential for success in the world of recruitment.
After all, if prospective candidates don’t know about your jobs, they’ll never apply!
Our first move was a comprehensive SEO audit using Google Analytics and our bespoke SEO tools.
This was all about understanding habits and trends in the industry among job seekers, as well as finding out more about how people came to find Cygnet’s careers site, which keywords they used in their searches, and how long they stayed on the site.
This data-driven approach pinpointed immediate areas for improvement and allowed us to create a targeted strategy for a site that was already outperforming industry standards.