Inspiring learning through well packaged competition

DHL wanted to make their mandatory employee learning more engaging and effective. Traditional LMS approaches struggled to motivate participation. Positively change behaviour and apply practical Health and safety knowledge. They needed a unified hub to manage game-based learning that leveraged psychological techniques to inspire employees to complete training.

We integrated a gamified learning platform with DHL’s Cornerstone LMS. Employees personalise avatars, earn points and badges, and compete on leaderboards—satisfying needs for status, achievement, and recognition. Scenarios and quizzes based on DHL’s content to increase comprehension and retention. Managers access data analytics and tools to track participation. The system harnesses proven motivational techniques like personalisation, goal-setting, and competition to turn required learning from a chore into an engaging experience.

So far, it’s delivering 😀

• 10,000+ completions in less than a year
• Over 5 mins engagement time
• 21% return to play each game more than once

By leveraging the gamification psychology, employees are staying motivated while mastering skills critical to DHL’s operations.