PGL

From Candidate Experience To Candidate Adventure

Candidate Attraction

Transforming the candidate experience to inspire adventurous careers

UX Design Ats Integration Flexible CMS Build

Challenge

As a leading provider of adventure holidays and outdoor education, PGL needed a careers site that reflected its energetic brand. The goal was to attract passionate, adventurous talent by highlighting the perks and excitement of working for PGL. However, the existing site lacked the unique flair needed to convey the company’s culture.

Solution

We developed an on-brand careers site that transported visitors into PGL’s world of exploration and camaraderie. Vibrant colours, bold graphics, and energetic language reflects the vibrancy of the brand. Interactive elements help to provide an insider’s view of life at PGL.

The site’s immersive visuals and storytelling emphasise unique perks – from practices like “Have a Go” sessions to the thrill of guiding youth on adventures. The result is an engaging platform that communicates PGL’s values and personality.

Outcome

The reimagined careers site, aligned to the brand’s spirit of discovery, connects candidates to the energy and purpose of PGL. The compelling digital experience enables PGL to attract passionate talent ready for adventure.

concept

The memories of a lifetime

We didn’t just want to list job vacancies, we wanted to bottle the feeling of PGL. By integrating high-energy video content and real-life staff testimonials, we ensured that every candidate could visualise their future. This digital storytelling approach ensures that the adventure starts the moment a potential recruit hits the landing page.

Flexible component build and CMS

To keep up with the fast-paced nature of seasonal recruitment, we utilised a flexible component library. This allows the PGL team to update the site so it stays fresh and dynamic, maintaining brand consistency across every touchpoint.

Search and filter by your own terms

With diverse roles spanning activity instructors to group leaders and sales advisors across multiple locations, we needed to make finding a job effortless. We implemented a smart, intuitive search and filter system that allows candidates to sort by job type, location, or distance.

We create immersive, personalised digital experiences that turn talent touchpoints into powerful learning moments.

Bridging the gap between workplace tech and the intuitive digital experiences employees love, we drive engagement, skills growth, and measurable business impact.

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