When employees are unaware of available roles and opportunities for skill development, it leads to underutilised talent, high turnover, and a lack of internal mobility. Gatwick wanted to create visible career pathways to encourage internal growth. The vision for the system was make stage 1 visual, stage 2 rich and interactive and in phase 3 a link to skills and learning journeys.
We designed and built an interactive map of Gatwick Airport, with clickable hotspots for each of the departments at the business. This engaging and fun approach allowed users to drill down through departments, teams, and roles to learn more about the diverse career opportunities at London Gatwick. Alongside essential information such as role purpose and requirements, we highlighted related career paths to promote internal mobility. The system had a custom built CMS so content could be edited easily.
The interactive map provided Gatwick employees with a clear and engaging way to explore career options within the airport. We wrapped the experience in an illustration of the Gatwick airport, making it feel familiar and inviting for their teams. This improved understanding of available roles and potential career paths fostered a sense of internal mobility, leading to increased employee engagement and retention. The platform provided a fun and intuitive way for employees to explore internal opportunities.
To uncover the root cause of challenges and exploring potential solutions we completed a detailed discovery session. They help us map out the objectives, drivers, blockers, audiences and existing systems, so we can design a solution that helps clients achieve their goals. This included user personas and mapped out flows.
The interactive map serves as a central hub for career exploration. Employees can navigate through the airport’s departments, clicking on hotspots to reveal detailed information about each role. The platform highlights:
Unlike traditional career portals or flat graphics, the interactive map provides a dynamic and visually appealing way to explore career opportunities. By mapping the airport’s physical layout, we created a relatable and immersive experience for employees. This approach facilitated a deeper understanding of the diverse roles available within Gatwick and encouraged internal mobility. It also served as a creative wrap to build communications and future updates
The interactive map provides a comprehensive overview of career pathways, empowering employees to take control of their professional development. By highlighting related roles and potential progression opportunities, the platform fosters a culture of internal mobility. This approach not only benefits employees but also helps Gatwick retain valuable talent and build a stronger internal workfo
ACG
Cygnet
Cygnet
Tesco
Tesco
Cygnet
Tesco
Nomad Foods
Tesco
First Bus
Cognita
Tesco
LW theatres
Tesco
DHL
Electrolux
Vorbi
